AIM Brand Takes on New Look in 2017
Tuesday, January 17, 2017
Introduces New Brand Identity
Culmination of Year-Long Collaborative Effort by Industry Executives
Pennsylvania |January 17, 2017 |AIM,
the trusted worldwide industry association for the automatic identification
industry, providing unbiased information, educational resources and standards
to providers and users of these technologies for nearly half a century,
announced the launch of a new brand identity for the association and its
affiliates around the world.
AIM's new brand features a logo comprised of bold new colors meant to highlight
the diversity of the technologies and organizations that AIM represents
globally. The brand identity was created with the input of automatic
identification and data capture executives from both U.S. and international
markets who spent more than a year involved in a strategic initiative to foster
new opportunities as well as enhance recognition, adoption and implementation
of innovation within the industry.
Chairman of the AIM Board of Directors, who initiated the association's latest
strategic effort said, "The value of the AIM global community can be seen
every day thanks to innovators and leaders who create the new technologies that
improve lives and set the standards that others will follow. AIM not only
has a rich history, but an enduring commitment to the future as those
innovations and technologies evolve in the future."
In addition to a new logo, AIM will introduce a new tagline -- Advancing
Identification Matters -- as part of the launch.
"AIM is indebted to both the leaders who make up the AIM Board and the
talented individuals who dedicated many hours of their time to achieve this
outcome," said AIM Chief Operating Officer Mary Lou Bosco. "We
are all excited to launch this new branding effort, especially because it
symbolizes the importance of our industry focus and connects every member
within the global community of AIM."
The first major publication to feature AIM's new branding will be its annual
Year in Review, expected to release before month's end.
information, or to request interviews with members of the AIM Board or
Strategic Branding Team, contact AIM by email or phone (+1.724.742.4470).