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Bar Codes: QR Should Not Mean "Questionable Readability"

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Bar Codes: QR Should Not Mean "Questionable Readability"

Bert Moore
Editor

There are right ways and wrong ways to implement QR Codes. Do you know the difference?

Without question, QR Code is the 2D symbology of choice for business-to-consumer and social media. QR Code symbols are appearing in magazines, newspapers, on print ads, brochures, flyers and even billboards and television. They're also showing up on business cards for business-to-business applications.

Two major factors contributing to the popularity of QR Codes are the availability of free encoders (and smart mobile device decoders) and a rapidly-expanding number of clever, branded symbols and applications that make these images "ultra cool".

So what could possibly go wrong?

Publication date: May 2011

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