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QR Codes: Why They're Here To Stay

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QR Codes: Why They're Here To Stay

Bert Moore

Despite competing offerings and nay-sayers, QR Codes are still the most viable option for marketers.

The headline for the July 2011 Editorial read: Mobile: Are Bar Codes Becoming Obsolete? The conclusion was that maybe they are. But the editorial concluded that, at some point in the future, bar codes might not be necessary at point-of-sale if imaging software advances far enough to allow scanners to recognize the item itself. [See New Toshiba Supermarket Scanner Does Away With Need For Bar Codes.]

Publication date:  March 2012

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