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RFID: When is RFID Not RFID?

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RFID: When is RFID Not RFID?

Bert Moore

Let's make sure RFID gets credit when credit's due

Apparently, RFID is something else when there's something positive to say about it. In recent articles, RFID tags that are being used to identify panther kittens and identify recycling carts are "computer chips" -- not RFID tags. Sometimes they're even called "bar code chips" which is rather an oxymoron. What would be so hard about saying "RFID tags help identify panther kittens" or "RFID helps recycling effort"? Nothing. Except, perhaps, that it's...RFID.

The transformation of RFID tags into "computer chips" and "electronic bar codes" is a growing phenomenon in news articles that show how RFID can be, or is being, used to benefit society. Is it because writers are afraid to identify RFID tags for what they are for fear of negative publicity? Is it ignorance? Is it both?

Publication date: June 2010

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