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RFID: No Longer a Four-letter Word

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RFID: No Longer a Four-letter Word

Bert Moore

When people think about RFID today, they're more likely to think "benefits" rather than "arfids".

Looking at the "RFID Industry & Application News Summary" from the November 2010 issue, what's most striking is that only four of them actually used the term "RFID" in the title. This month, only two articles don't have RFID or NFC in the title.

Articles no longer refer to "microchips" rather than RFID tags. There aren't the 10 or so articles a month (admittedly, many cross-posted to different web sites) about hacking RFID and privacy concerns. And the term "arfids", typically used as a pejorative, is thankfully fading into oblivion. It seems as if, suddenly, it's okay to say "RFID" in polite company. These days, RFID and NFC are highlighted -- even being promoted as part of the services and activities at family resorts.

Why the change?

Publication date: November 2011

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