Motorola - Fonterra Co-op Group Ltd.
AIM 2014 AIDC (Non RFID) Case Study Competition Participant
The Business and Technical Challenge
leading food companies, employing a staff of more than 16,000. Fonterra is also a market leader with consumer
dairy brands in Australia/New Zealand, Asia/ Africa, the Middle East and Latin America. Drawing on generations
of dairy expertise, Fonterra is one of the largest investors in dairy-based research and innovation in the world.
Fonterra had been capturing bar code data for tracking and inventory in its dairy manufacturing operations for
more than a decade, but lately had been frustrated with the performance of its existing scanning devices. A
proprietary Bluetooth interface made the scanners difficult to use with other hardware, such as the tablets that
were replacing manual checklists throughout their manufacturing operations. In the rough-and-tumble of daily
operations, scanners were frequently dropped and, due to the moving parts used in the focusing assembly, they
broke far too easily.
Motorola proposed the DS3500-ER Series scanner as a replacement to Fonterra’s existing scanner fleet.
Motorola Product Manager Matt Kowalski says, "The DS3508-ER is really an ideal fit for a manufacturer like
Fonterra. It’s an extended range unit that can reliably read both 1D and 2D bar codes so close that it’s nearly
touching them, then turn around to almost instantly read another up to 30 feet away. And it’s ruggedized to stand
up to the demands of a tough industrial environment.”
But Mike Saint (Fonterra’s IT Services Owner) says that Motorola impressed them with more than just specs. "Being able to come to the States and see Motorola – the factory, the people, the scanners working under realistic test conditions – was worlds ahead of what our previous vendor could offer us,” Saint recalls. "And in fact, the technology itself was light years ahead of other things we saw.”