Scandit, Inc. - Shopkick App
Scandit, Inc. - Shopkick Application
AIM 2014 AIDC (Non RFID) Case Study Competition Participant
The Business and Technical Challenge
Leverage the Smartphone to Enhance the Brick and Mortar Retail Experience
The founding team at shopkick believes that mobile has become the most
important marketing medium for brick and mortar retailers. The smartphone
provides a new and necessary opportunity for retailers to add rewarding,
interactive experiences to their stores. The role of stores has changed due to
online and mobile shopping, and in this new ecosystem, brick and mortar retailers
have to embrace mobile technology as a means of remaining relevant.
The team at shopkick sought to help retailers personalize the shopping experience,
to create additional incentives to shop in-store and to make shopping
in the physical world wonderful again.
The goal was to build an app that would reward shoppers for the shopping
they already do. The app would also serve to create a communication
channel between consumers and brands, which was traditionally
impossible. Another unique aspect of the shopkick app would be the
ability to bridge a consumer’s shopping experience from "couch to store,”
educating shoppers on products prior to their shopping and then incenting
them to interact with those products in-store.
In-Store Product Interaction through Camera-Based Barcode Scanning
The addition of a camera-based barcode scanner ensured that shopkick
could verify when a consumer actually engaged with a product in-store.
This information is incredibly valuable to both brands and retailers - they
are now able to recognize that someone has picked up their product
and has it in hand. By using the mobile channel and Scandit’s technology,
shopkick was able to connect the consumer to the brand’s messaging
and close the loop with engagement at physical retail. The dialogue
with the consumer begins at home on the phone and continues through
their shopping trip all the way to the shelf.