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Metalcraft - Automotive Industry & Supply Chain

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Metalcraft - Automotive Industry & Supply Chain
2013

AIM 2013 RFID Case Study Competition Participant

The Business and Technical Challenge
The United States remains one of the world’s top auto manufacturers and employers, despite decades of losses and a recent recession where auto sales fell by 40 percent and two of Detroit largest automakers entered bankruptcy.
Ohio-based Surgere sees an enduring automotive supply chain ripe for improvement.
"The typical packaging supply chain contains multiple buried costs and numerous sources of undiscovered savings,” said David Zingery, Surgere’s business development executive. "The auto industry is no different – organizations working from gut feelings with little data to support decisions.”

The Solution
Surgere’s solution for auto parts suppliers focuses on the parts containers in closed loops – tubs, racks and other packaging that leave a supplier and return from the auto manufacturer for refill.
By effectively removing reusable packaging from the balance sheet, Surgere increases the affordability of reusables while their software optimizes reusable container fleets by constantly monitoring their size and flow, as well as monitoring maintenance activity, maximizing container availability.
The first release of the product relied exclusively on bar codes and batch processing, but it was sometimes difficult for customers’ staff to accurately track assets. Defining and passively tracking the movement of unique assets with RFID brought it all together.

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