Motorola - Drents Museum
AIM 2013 RFID Case Study Competition Participant
The Business and Technical Challenge
Museums face a major challenge in the 21st century. The average age of museum visitors is rising, and museums find it harder to attract young people. They find themselves in competition with other forms of entertainment, such as television, social media, computer games and mobile phones. In response, museums are using interactive technology such as games and quizzes to attract visitors.
Drents Museum wanted to make the experience of visiting the museum more engaging for visitors of all ages and to gather information that would help it plan and design its exhibits. Like most museums, a large proportion of its artefacts are not on display, but there is no easy way of knowing which hidden artefacts might prove popular with visitors. And while museum staff might have a rough idea of which rooms visitors are spending most time in, they have no objective information about where visitors are likely to linger and which exhibits they walk straight past.
The museum brought in Motorola partner Ferm RFID Solutions to install a passive RFID network. Every visitor to the museum is given a unique (but anonymous) entrance card that includes an RFID tag. In each museum room, there are several readers that can read the tags and, using triangulation, record how many people entered the room and how long they stayed in front of each exhibit. This data is conveyed in real time to