A Homeland for Radical Innovation in Bosch
Presented by Peter Guse, Commercial Responsibility & General Manager | Robert Bosch Start-Up GmbH
This session covered the experience Bosch made building new businesses as start-up like as possible inside a corporate environment as big and old as Bosch. Their learnings and some research supported their hypothesis that corporate start-ups are a worthwhile piece of the creative puzzle of innovation.
Presented at the 2017 AIM Summit